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Empowering Data-Driven Decisions with Gabi Steele

Updated: Mar 4

Welcome to this episode of the Stop Doing Stupid Stuff Podcast, hosted by Tim Keefe and Andreas Wieman

In this episode, we're thrilled to have Gabi Steele, Co-CEO and Co-Founder of Preql, join us to discuss the transformative impact of their work on customer and employee experience through data-driven insights.

Key Highlights & Takeaways:

  • Preql's Mission: Gabi Steele elaborates on Preql’s innovative approach to bridging the gap between technical data solutions and business team needs. Preql provides a semantic layer atop data structures, offering both a no-code UI for business teams and clean code for data teams, thereby simplifying data accessibility and management.

  • Addressing Data Challenges: The conversation delves into the persistent challenges businesses face in structuring data for actionable insights. Gabi’s experience with data visualization and storytelling at prominent organizations like WeWork and the Washington Post underscores the necessity of making data comprehensible and actionable for non-technical teams.

  • Empowering Business Decisions: The discussion emphasizes the importance of structured metrics and data-driven culture in making informed business decisions. Preql's platform aims to democratize data access, enabling businesses to measure progress towards their goals more effectively.

  • Industry Perspectives: Andreas Wieman and Tim Keefe share insights on the evolving landscape of data-driven decision-making, highlighting the shift towards leveraging large language models (LLMs) and generative AI to predict and address business and employee engagement challenges.

  • Future Directions: Gabi Steele expresses enthusiasm for exploring new avenues of data metric creation and benchmarking within the Preql platform. This could offer unprecedented insights into industry standards and best practices, further enhancing the strategic value of data in business operations.

Quotes from Gabi Steele:

[1] "Preql sits on top of your data, creating a bridge between business logic and technical execution, making data accessible and actionable for all teams."

[2] "We're running towards the fire of structuring unstructured data because if metrics aren't organized, nothing else works."

[3] "Empowering data teams to move beyond being short-order cooks for business metrics is at the heart of what we do."

[4]"Our mission with Preql is to make the numbers match, transforming how organizations perceive and interact with their data."

[5] "By focusing on the massive problem of data accessibility, we're paving the way for a future where decisions are informed, impactful, and driven by clean, structured data."

[6]"We're really focused on this massive problem of making data that isn't structured accessible to teams that don't necessarily understand the process of structuring it very close to the business metrics."

Quotes from Tim Keefe:

[1]“It's fascinating how much we rely on data, yet struggle to measure progress towards our goals. Preql's solution, bridging the gap between technical and business teams, really resonated with me."

[2]"Caring for your employees leads to them caring for your customers, driving the right business outcomes. It's about leveraging data to make meaningful changes, not just collecting it."

Quotes from Andreas:

[1]"Business leaders often make decisions based on gut feelings, not realizing the importance of decisive, data-backed actions to navigate constant changes."

[2]"The scary part is kind of what Gabi’s doing with all the data cleanliness... But once you have it there, if you open it up to all of these groups, it's not just a delivery from an operational thing."

[3]"What can marketing do to tap into it? What can HR do to tap into it?... And then guess what, all of these siloed divisions and organization departments start working together more and make data-driven decisions."


This episode presents an enlightening discussion on the power of data to transform business operations and the critical role platforms like Preql play in making data more accessible and actionable. Gabi Steele’s vision for a data-empowered future, where businesses can leverage structured and unstructured data for comprehensive insights, underscores the potential for innovative solutions to drive meaningful change in the way organizations operate and make decisions.


We strongly advise getting a copy of Tim and Andreas' book, "Stop Doing Stupid Stuff," for those who feel motivated by today's discussion and want to learn more about these transformative concepts.

Available on Amazon, SDSS promises to be your guide to fostering a smarter, more value-driven work and business environment.

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