Aligning People, Process, Data, and Technology to Drive Real Outcomes. By Dr. Amy Goetze, Tim Keefe, and Anne Stephanie Cruz. A Book by SDSSâ„¢ Global
Stop Doing Stupid Stuffâ„¢ Data Analytics
Ready to Stop Wasting Time, Money, and Talent?
In the real world, data projects don’t fail because of bad tech — they fail because people, processes, and purpose get lost in translation.
​
Stop Doing Stupid Stuff™ Data Analytics gives you a fresh, story-driven blueprint for avoiding the pitfalls that sink 70–95% of transformation projects.
​
You'll laugh. You'll cringe. You'll nod knowingly.
And most importantly—you'll be ready to lead smarter.
About the Book
In today’s data-driven world, organizations are swimming in information — but drowning in missed opportunities.
​
Stop Doing Stupid Stuff™ Data Analytics uncovers why most digital transformations fall flat — and how to do better.
​
Set inside a fictional transformation project at Astra Health, this story-driven guide reveals how siloed teams, poor integration, and rushed tech implementations sabotage success.
You'll learn how to:
-
Align people, data, process, and technology for real impact.
-
Spot and stop counterproductive habits that derail progress.
-
Build smarter, more sustainable transformations.
​
If you’ve ever sat through a glossy "transformation kickoff" and thought, "This isn’t going to end well" — this book is for you.
​​
-
A relatable, fictionalized story where you’ll meet characters you know all too well.
-
9 unforgettable "Stop Doing Stupid Stuffâ„¢" lessons to dodge common disasters.
-
Expert tools to finally bridge the gap between vision and execution.
-
Practical strategies you can use starting Monday.
What's Inside
Listen Before You Leap
Sample the Audiobook Experience.
​
Before you dive into the full read, hear how the story comes to life.
Listen to two full chapters for free and get a feel for the drama, humor, and hard-won lessons.
​
Audio Sample Buttons:
-
[Listen to Chapter 1: Sailing Into Transformation
-
[Listen to Chapter 2: The Vision - Dreaming Big]
Who Should Grab This Book
​​
-
Leaders tired of tech solutions that don't solve people problems.
-
Data nerds who want to drive real change, not just generate dashboards.
-
Consultants and transformation pros ready for smarter strategies.
-
Teams starting (or rebooting) their digital transformations.
Flip Through a Preview
Explore the Story Before You Buy
​
Prefer to skim first?
Flip through sample pages in our interactive Flipbook and see exactly how this book brings data transformation to life.
Meet Your Guides:
Dr. Amy Huston Goetze
Data strategist, healthcare exec, and lowkey cat meme fan. She'll show you how to connect the dots that actually matter.
Tim Keefe
CX/EX expert, entrepreneur, and founder of SDSSâ„¢ Global. Believer in common sense, clear thinking, and calling it like it is.
Anne Stephanie Cruz
Storyteller, strategist, and caffeine-powered content wizard. She translates geek-speak into real talk that moves people.
Other titles in the
Stop Doing Stupid Stuffâ„¢ series
Provide a general description of the items below and introduce the services you offer. Click on the text box to edit the content.
Stop Doing Stupid Stuff â„¢
Stop Doing Stupid Stuff ™ is a groundbreaking guide meticulously designed to transform how you navigate your daily challenges. In a world where time is a precious commodity, this guide is your ultimate ally, meticulously crafted to align with the pace of modern life. Gone are the days of wading through dense chapters; here, you’ll find a revolutionary structure that mirrors the demands of your reality – fast, practical, and effective.
Stop Doing Stupid Stuff â„¢
Turista
Stop Doing Stupid Stuff™ Turista is not just another travel guide—it's a movement towards smarter, more enjoyable travel. Whether you're a first-time traveler or a seasoned nomad, our book equips you with nuanced insights and straightforward tips from Charisse's budget mastery, Len's business travel hacks, and Arlene's luxury experiences. It's time to travel smart and create memories without mishaps.
Stop Doing Stupid Stuff â„¢
Soft Skills
Welcome to the book that will transform the way you work, connect, and lead. Stop Doing Stupid Stuff™ Soft Skills by Andreas Wieman provides you with the practical tools and strategies to master the human side of success. Whether you’re an aspiring leader, an experienced professional, or someone committed to personal growth, this book will help you unlock your potential and thrive in a world that demands more than technical expertise.
Stop Doing Stupid Stuff â„¢
Cyber Liability Guard
Discover the Story Behind Smarter Security
SDSSâ„¢ Cyber Liability Guard transforms the dry world of compliance into a gripping, story-driven journey that follows veteran IT consultant Dan Hernandez as he helps a struggling nonprofit conquer preventable cybersecurity threats.
Blending real-world best practices with a fictional narrative, this book introduces the SDSSâ„¢ framework and is your roadmap to turning compliance from a burden into a competitive advantage.
Stop Doing Stupid Stuff â„¢
CRM
Stop Doing Stupid Stuff™ CRM is your no-nonsense guide to fixing (or avoiding) the CRM disasters that drain time, money, and morale. With decades of hands-on experience, David Trzupek and Tim Keefe expose why so many CRM projects fail—and how to lead one that actually works. Clear, practical, and refreshingly hype-free, this book shows you how to align teams, drive adoption, and turn your CRM into a true engine of growth.
Stop Doing Stupid Stuff â„¢
Scorecard IQ
Stop Doing Stupid Stuff™ ScorecardIQ isn’t about tracking more metrics—it’s about tracking the right ones. Follow Jack Reynolds as he takes the helm at Avalon Technologies, a company hitting its KPIs but losing its soul. This gripping business fable reveals how misaligned goals and broken scorecards can sabotage even the smartest teams—and what it really takes to turn things around. If you’ve ever hit your targets and still felt off-course, this book is your reset button.
Listen to our Stop Doing Stupid Stuffâ„¢ Podcast
_gif.gif)