You're Measuring Everything. But Are You Measuring What Matters?
Stop Doing Stupid Stuffâ„¢ Scorecard IQ
Organizations today are flooded with dashboards, KPIs, and performance reports.
Teams deliver updates. Departments hit targets. Meetings are filled with numbers.
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And yet — many companies still lose customers, lose momentum, and lose their people.
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The problem isn’t a lack of measurement. The problem is measuring the wrong things — in the wrong way.
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Stop Doing Stupid Stuff™: ScorecardIQ tells the real story of Avalon Technologies, a company that nearly collapsed under the weight of isolated metrics and broken alignment — and how it rebuilt success through smarter, balanced measurement.
How Your Organization Will Change
After applying the lessons of ScorecardIQ, you won’t just see cleaner reports.
You’ll see teams realigned around outcomes that truly matter.
Here’s what shifts:
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Teams will collaborate across departments — not compete against each other.
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Scorecards will measure outcomes that serve customers and mission — not vanity metrics.
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Leaders will act faster, with decisions grounded in real visibility.
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Accountability will move from defensive tracking to shared ownership.
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Trust will rebuild — not by slogans, but through measurable success.
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​ScorecardIQ isn't about more data. It’s about smarter leadership, real alignment, and lasting resilience.
Inside the Story
At Avalon Technologies, every department had KPIs.
Sales hit their quotas — while customers churned.
Support closed tickets — while loyalty eroded.
Finance met budgets — while value quietly disappeared.
The company measured everything except what truly mattered.
ScorecardIQ changed the game — not by adding more reports, but by changing how the company thought about success.
This book shows the hard lessons, the real struggles, and the powerful transformations that happen when organizations stop managing by noise — and start leading by clarity.
Preview the Journey
Want a closer look?
Flip through a few chapters and experience how the journey starts.
Prefer to listen?
Why This Matters Now
The future belongs to organizations that can align people, process, technology, and data around real outcomes.​
Without clear, balanced measurement, companies fall into siloed thinking, wasted effort, and false victories.​
With ScorecardIQ, organizations stop doing stupid stuff — and start building sustainable success.​
If you're ready to stop tracking noise — and start measuring what actually moves your business forward — this is your starting point.
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