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Writer's pictureAnne Stephanie Castellano

Stop Doing Stupid Stuff™️ Podcast: Why 40 Hours Isn’t the Answer Anymore

Updated: Nov 25




Welcome to another episode of Stop Doing Stupid Stuff™! Today, hosts Andreas Wieman and Tim Keefe tackle a critical question: Is the traditional 40-hour workweek still relevant in a world that demands flexibility, engagement, and results?

Inspired by Olesya Dmitracova’s article on CNNThe Impact of a Shorter Work Week with a Focus on Outcomes, this episode highlights Iceland’s groundbreaking success with shorter working hours. 

From 2020 to 2022, Iceland transitioned over 50% of its workforce to reduced hours, including a four-day workweek. The results? A 5% economic expansion, increased productivity, and happier, more engaged employees.

Andreas and Tim discuss how businesses can learn from Iceland’s example, address the staggering statistic that only 30% of employees worldwide are engaged, and adapt to generational shifts in workplace expectations. This episode explores actionable strategies for measuring outcomes over attendance and fostering a thriving workforce.

Key Points Discussed:

1. Why the 40-Hour Workweek Is Outdated:

The 40-hour, five-day workweek was designed during the industrial revolution for factory workers. It’s an outdated relic in a world dominated by knowledge work and digital collaboration. Andreas and Tim question the logic of rigid schedules when technology allows employees to accomplish tasks from anywhere, often in less time.

Instead of focusing on hours worked, companies should ask:


  • What is being accomplished?

  • Are the outcomes aligned with organizational goals?

  • Do employees have the flexibility to work efficiently and effectively?


They argue that focusing solely on time and attendance reduces productivity and morale, creating a system where “being busy” is rewarded over delivering results.

2. Learning from Iceland’s Success:

Iceland’s experiment with shorter workweeks provides undeniable proof that reducing hours can boost productivity. Olesya Dmitracova’s article on CNN (“The Impact of a Shorter Work Week with a Focus on Outcomes”) highlights the following key takeaways:


  • Economic Expansion: Iceland’s economy grew by 5%, placing it among the top performers in the EU.

  • Employee Satisfaction: Workers reported feeling happier, healthier, and more engaged.

  • Productivity Gains: With fewer hours, employees focused more during their working time, resulting in better outcomes.


The hosts emphasize that Iceland’s success stems from prioritizing quality work and employee well-being over rigid schedules. The key lesson? It’s possible to do more with less if employees feel valued and motivated.

3. The Engagement Crisis:

Andreas and Tim address the alarming statistic that only 30% of employees worldwide are engaged in their work. This lack of engagement costs companies billions in lost productivity and wasted labor dollars.

They break down the root causes:


  • Rigid Structures: Employees feel restricted by outdated policies that don’t accommodate modern lifestyles.

  • Lack of Purpose: Many workers don’t see how their roles connect to the organization’s larger mission.

  • Quiet Quitting: Disengaged employees often do the bare minimum to keep their jobs, focusing their energy on side hustles or other pursuits.


The solution? Foster a culture where employees feel connected to their work, valued by leadership, and empowered to succeed on their terms.

4. Generational Differences and the Future of Work:

Younger generations, especially Gen Z and millennials, prioritize flexibility, purpose, and personal growth. Unlike older generations raised in an analog world, today’s workforce has grown up with digital tools that make collaboration possible from anywhere.

Key contrasts include:


  • Digital-First Mindset: Younger workers expect virtual collaboration tools like Zoom or Google Meet to replace in-person meetings.

  • Flexibility Over Routines: They value the freedom to manage their time and focus on outcomes rather than punching a clock.

  • Growth-Oriented Culture: They seek opportunities for learning and development, even if it’s outside their current roles.


Companies that fail to adapt to these preferences risk losing top talent to more progressive competitors.

5. Actionable Strategies for Business Leaders:

To transition from an outdated attendance-focused model to an outcomes-driven approach, Andreas and Tim recommend the following steps:


  • 1. Emphasize Personal Growth: Give employees dedicated time to learn skills or explore passions that align with company goals. For example, allow them to spend four hours a week on personal development while still being paid for 40 hours.

  • 2. Measure What Matters: Track results and achievements, not hours spent in a chair. Develop clear KPIs tied to outcomes rather than timeframes.

  • 3. Encourage Flexibility: Offer schedules that accommodate employee needs, such as four-day workweeks or remote work options.

  • 4. Align Passions with Goals: Help employees see how their work contributes to the company’s success while supporting their personal ambitions.


By implementing these strategies, leaders can increase engagement, reduce burnout, and create a workforce that delivers exceptional results.

Power Quotes from the Hosts:

Tim:


  • “If 70% of your workforce is disengaged, isn’t it time to rethink how we define success?”

  • “Outcomes matter more than hours worked—it’s about delivering value, not just showing up.”


Andreas:


  • “The future of work isn’t about measuring time; it’s about measuring results.”

  • “Stop focusing on attendance as the metric of success—it’s outdated, inefficient, and uninspiring.”


Conclusion:

This episode of Stop Doing Stupid Stuff™ challenges leaders to let go of outdated work models and embrace a future-focused approach to productivity. Inspired by Iceland’s success with shorter workweeks, Andreas and Tim share practical steps to create a results-driven workplace where employees thrive.

For more details on Iceland’s case study, check out Olesya Dmitracova’s article on CNN, “The Impact of a Shorter Work Week with a Focus on Outcomes.”

Call to Action:

Loved this episode? Don’t forget to:


  1. Subscribe to Stop Doing Stupid Stuff™ on Spotify, YouTube, and our LinkedIn newsletter.

  2. Share this episode with your network to spark important conversations about the future of work.

  3. Pick up our book, Stop Doing Stupid Stuff™, and stay tuned for new releases in the series!


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